Toca Life World has a shop where more than 100 locations, 500 characters, and 500 pets are available for purchase. Then you can start mixing and matching locations and characters however you want. It’s a great place to start building your own World!Īre you already playing with apps in the Toca Life series? Great! When you download Toca Life World, we’ll help you bring all of that stuff into the mega-app. You can visit Bop City, a vibrant city area with 8 different locations for you to explore, like the hairdresser, the shopping mall and food court, or even an apartment. In Toca Life World you’re the boss and you create stories the way you want.įIRST 8 LOCATIONS & 39 CHARACTERS INCLUDED Take the doctor to the Salon and dye her hair green? Rock on. Go even further by creating stories with your favorite characters in any location you want. Anything is possible and the choices are all yours. Want to give grandma a wild hairstyle? Bring a sloth to the Skate Park? Or just hang out with friends? If you thought it was fun to dive into a Toca Life app and do whatever you want then you were right. You’ll get all the fun of your other favorite Toca Life apps such as City, Vacation, Office, Hospital and more, all together in one place. No two characters that have the same skin tone.Create your own world and play out any story you like with Toca Life World. “We have more than 300 different characters. According to Ingeborn, Toca Boca’s characters represent hundreds of different pigments. “Children are able to recreate the family that looks like their family.”ĭiversity of skin tones, however, is where Toca Boca has many apps beat. “We didn’t want to fall into the trap of the stereotypical family of a mom, a dad, a son and a daughter,” Ingeborn said.
The games are especially simple, with the added cherry on top of being representative of the larger world, using various skin tones and allowing for many different perspectives - centered on the user’s preferences. Toca Boca’s apps are meant for young children.
We’re not starting from a pink and blue toy shelf perspective.” “They learn what is acceptable and important through those models and may even feel peer pressure to be a certain way. “Kids compare themselves to the characters they see in the media,” Ingeborn said. Toca Boca’s goal is to subvert these tired tropes. Like toys, similar stereotypes exist on the virtual shelves of the app store. That’s Toca Boca’s goal with children’s apps.” But by serving all kids, regardless of gender or race, you reach more people. “Toys are marketed to white children first, and then to boys and girls, with boy aisles full of blue and girl aisles full of pink. “The toy industry, still, is absolutely not diverse in certain ways,” Ingeborn said in a phone interview. Ingeborn compared the marketing of children’s apps to toys back in the day.
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